By: Jennifer Logue
So here I am, singer/songwriter chic in New York City, whose been slowly making some career progress in between sips of vino at cocktail parties and drips of sweat at the Bikram studio. My band and I are growing our fan base (opened up for Jon Herington of Steely Dan, then opened up for Cee- Lo and the Black Keys at Virgin Mobile Freefest, performed at Sundance) and along the way, some pretty fantastic music has been written.
We’ve been playing the new material for months at our live shows and now we want to make a new album, “Draped in Green.” But how? How does an unsigned act get the capital to record a new project?
The answer for me was easy because I had been there once before- Kickstarter.
I funded half of my latest record, “The Split Sessions” through Kickstarter and decided to give it a go for this new record as well.
I played it safe with my first campaign and did everything I was told to do- keep your project under 30 days and keep your goals within reach because it’s “all or nothing funding.”
I played the game according to the rules and I was successful. I reached my $2,000 goal which was put towards my recording project. However, the funding wasn’t sufficient to cover all expenses. After the mixing, mastering, pressing of the album, and album cover design, I spent closer to $8,000 and that’s without any sort of promotion budget.
So this time around with the “Draped in Green” campaign, I wanted a real budget to work with so I could make a quality record AND promote it properly. After doing research and crunching some numbers, I learned that $25K at a minimum would be needed for me to achieve my goals. Despite many in my inner circle urging me to aim lower, I said “F**k it.” If my project requires $25K then that’s what I’m going for. Sure, there’s a greater risk that I won’t reach my goal by aiming higher, but as the saying goes- “Shoot for the moon. Even if you don’t reach it, you’ll fall amongst the stars.”
What’s more, I didn’t keep my project to under 30 days. My new campaign will last 55 days, ending on May 25, 2012.
At this point in my career, there’s no point in me starting another Kickstarter campaign with a tiny budget with the same tired time constraint. I’ll just record another album halfway without any means of promoting it. Been there, done that. It’s time for a challenge. It’s time to try something new and if it doesn’t work out, heck, at least I tried and broke out of my comfort zone.
The only limits we have are the ones we set for ourselves. If you don’t push and test boundaries, you’ll be forever running in place or moving sideways.
So I’m raising $25K in 55 days (times a tickin’!) to record my “Draped in Green” album. Will I rise to the occasion and kick some butt? We shall soon find out. But I feel positive vibes all around with this one. By aiming higher I am already seeing my campaign from a new perspective. Nothing new would be gained if I set about my campaign in the same exact way as before. And besides, if I’m going to put in my time and energy, it better be for something worthwhile and darn it, I better learn something.
So I’m ready! Bring it on, Kickstsrter!
If you’d like to check out the campaign page, see the video, and all of the fabulous prizes, visit: http://www.kickstarter.com/projects/1104624719/help-jennifer-logue-get-draped-in-green